The gun industry needs marketing also....

The gun industry is flourishing in the US, look at the profit numbers of Smith and Wesson, Colt Firearms, Ruger. However they would like to have more young consumers to fidelize them during all their lifetime.
They target them with the help of the Shouting Sports Foundation which the national headquarter is in Newtown where the shooting in an elementary school took place one month ago... They do a great job by introducing children to shooting sports... By the mouth of the director : "guns and riffles are tools not any different than a car or a baseball bat" and those tools (do you believe that ?) "can teach lifeskills such as reponsability, ethics and citizenship".

They do active lobbying in states to lower the minimum hunting age to 10 from 12, it's effective already in some states. They sponsor youth camps and scouts camps by donate rifles, firearms, ammunitions ; look at the AR 15 rifle, woulod you like to have it for recreational use ?